The affluent laid back lifestyle of the urban Indian consumer has given way to many lifestyle diseases and prompted the consumer to become more health conscious. The increasing incidence of heart problems and diabetes has paved the way for emergence of health foods.
Keeping in line the idea of promising health along with fitness, Zydus Wellness offers Nutralite, which is a healthy alternative to butter. Nutralite is a table margarine which has less cholesterol and does not contain hydrogenated fats. It also has PUFA (poly unsaturated fatty acids) and MUFA (mono unsaturated fatty acids) which are known cholesterol fighters. So, while Nutralite tastes like butter, all of these advantages make its profile healthier. Today, it is widely accepted as a healthier substitute to butter.
